Finger Lakes Famous Foods


Branding, Packaging

From the beginning, Duane of Finger Lakes Famous Foods has always treated us as his advisory team. He came to us in saying “you’re the experts” and wanted our help in developing a name, branding, label and bottle design. As a resident of the Keuka Lake area, in the beautiful Finger Lakes (FLX) region of New York state, Duane wanted the brand and packaging to reflect the richness of the area and to have an upscale feel given that his recipe and ingredients were of the greatest quality. Beyond that, he gave us free reign. We love to have our clients’ full trust in us, so we excitedly got to work.

We chose a dark palette to mimic the deepness of night in an area so far removed from the city lights. Utilizing a metallic stock for the label allowed us to bring a pop of contrast against the background with vibrant variety colors–resulting in a package that hints at the bright, intense flavors within.

With the first two flagship sauces bottled, we created a promotional gift set neatly packaged in a custom printed and foil-stamped box. We have since completed another line extension for sauces and are venturing into a line of BBQ dry rubs- stay tuned!

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