# Works Design Group - Full-Service Branding and Packaging Design Agency

> Works Design Group is a full-service creative agency specializing in branding, packaging design, sales support materials, and product photography for consumer packaged goods (CPG) companies. Based in New York and New Jersey with over 30 years of experience, they partner with national brands including Hershey's, Campbell's, and Lactalis to create memorable brand experiences and retail-ready packaging.
> Proven expertise in food and beverage, retail packaging, and consumer goods with particular strength in club store and mass retail design.

## Core Services

- [Branding](https://worksdesigngroup.com/services/branding/): Logo development, brand strategy, brand guidelines, and web design services for companies launching new brands or refreshing existing identities.
- [Packaging Design](https://worksdesigngroup.com/services/packaging/): Complete packaging systems including new packaging development, packaging refreshes, innovation concepts, comping/prototyping, and production management for retail, foodservice, and CPG products.
- [Sales Support](https://worksdesigngroup.com/services/sales-support/): Branded collateral, sales sheets, tradeshow and environmental design, digital and print advertising, and eCommerce asset creation.
- [Photography](https://worksdesigngroup.com/services/photography/): In-house studio providing product photography, lifestyle photography, videography, and retouching services for packaging, eCommerce, and advertising.

## Industry Specializations

- [Food & Beverage](https://worksdesigngroup.com/industry/food-and-beverage/): Package design and branding for food and beverage brands, including work for Campbell's, V8, Prego, and Hatfield.
- [Candy](https://worksdesigngroup.com/industry/candy/): Confectionery packaging design including work for Hershey's brands.
- [Coffee & Tea](https://worksdesigngroup.com/industry/coffee-tea/): Beverage packaging for specialty coffee and tea brands.
- [Consumer Products](https://worksdesigngroup.com/industry/consumer-products/): Packaging and branding for consumer goods beyond food and beverage.
- [Distillery & Craft Brewing](https://worksdesigngroup.com/industry/distillery-craft-brewing/): Packaging and branding for spirits, craft beer, and hard cider producers.
- [Meat Products](https://worksdesigngroup.com/industry/meat-products/): Specialized packaging for meat and protein brands including Hatfield Quality Meats.
- [Toys & Games](https://worksdesigngroup.com/industry/toy/): Packaging design for toy and game products.
- [Winery & Vineyard](https://worksdesigngroup.com/industry/winery-vineyard/): Wine label and packaging design for vineyards and wineries, particularly in the Finger Lakes region.

## Portfolio

- [Portfolio](https://worksdesigngroup.com/portfolio/): Showcase of branding, packaging, photography, and design work for national and regional brands across CPG industries.

## Our Process

- [Our Process](https://worksdesigngroup.com/our-process/): Detailed explanation of the agency's four-phase creative process: Discover, Create, Iterate, and Optimize.

## Blog & Resources

- [How to Build a Product Photo Library](https://worksdesigngroup.com/blog/how-to-build-a-product-photo-library/): Strategic guide for CPG brands on creating a unified photography ecosystem with core shot types including hero shots, detail shots, lifestyle imagery, and retail context photos.
- [Preserving Legacy, Evolving Brands: How Works Design Group Helped Shape Two American Icons](https://worksdesigngroup.com/blog/preserving-legacy-evolving-brands-how-works-design-group-helped-shape-two-american-icons/): Case study on rebranding Pleasant Valley Winery and Birkett Mills while honoring their heritage.
- [5 Questions Your Design Agency Will Ask You](https://worksdesigngroup.com/blog/5-questions-your-design-agency-will-ask-you/): Preparation guide for brands before engaging with a design agency, covering project goals, timeline, and deliverables.
- [Rising Vines: The Evolution of Finger Lakes Wine & the Brands Leading the Way](https://worksdesigngroup.com/blog/rising-vines-the-evolution-of-finger-lakes-wine-the-brands-leading-the-way/): Industry analysis of Finger Lakes wine region growth and branding evolution.
- [Package Redesign: How a Package Redesign Can Benefit Your Brand](https://worksdesigngroup.com/blog/package-redesign-how-a-package-redesign-can-benefit-your-brand/): Guide explaining when and why brands should consider packaging updates to stay competitive.
- [Crafted with Character: How Works Design Group Helped Rebrand Finger Lakes Distilleries](https://worksdesigngroup.com/blog/crafted-with-character-how-works-design-group-helped-rebrand-finger-lakes-distilleries/): Case study on distillery rebranding projects in the Finger Lakes region.
- [Designing a Regional Renaissance: How Works Design Group Helped Elevate the Finger Lakes](https://worksdesigngroup.com/blog/designing-a-regional-renaissance-how-works-design-group-helped-elevate-the-finger-lakes/): Overview of multiple branding projects contributing to regional economic development.
- [Packaging Mockups: The Critical Role They Play](https://worksdesigngroup.com/blog/packaging-mockups-the-critical-role-they-play/): Explanation of why packaging mockups are essential for testing designs before production.
- [5 Questions to Ask Your Branding Agency](https://worksdesigngroup.com/blog/5-questions-to-ask-your-branding-agency/): Guide for brands vetting potential agency partners.
- [Transforming Products with Functional Packaging](https://worksdesigngroup.com/blog/transforming-products-with-functional-packaging/): Analysis of packaging innovations that enhance product usability and consumer experience.
- [The Art of Product Photography: Setting the Stage](https://worksdesigngroup.com/blog/the-art-of-product-photography-setting-the-stage/): Best practices for planning and executing product photo shoots including lighting, props, and brand alignment.
- [B2B vs B2C Packaging Design: What is the Difference](https://worksdesigngroup.com/blog/b2b-vs-b2c-packaging-design-what-is-the-difference/): Explanation of how packaging design differs for business-to-business versus consumer-facing products.
- [Product Photography Best Practices: How to Get the Best Shots](https://worksdesigngroup.com/blog/your-product-photography-questions-answered/): Technical guide covering camera settings, lighting, tripods, and post-production for product photography.
- [3 Great Packaging Innovations](https://worksdesigngroup.com/blog/3-great-packaging-innovations/): Spotlight on functional packaging improvements including resealable cereal boxes, squeezable condiment bottles, and aluminum alternatives to plastic.
- [3 Trends in Product Photography](https://worksdesigngroup.com/blog/3-trends-in-product-photography/): Overview of current photography trends including lifestyle imagery, artistic cutout photography, and ingredient transparency shots.
- [How The "Instagram Effect" is Shaping Packaging Design](https://worksdesigngroup.com/blog/instagram-effect-packaging-design/): Analysis of how social media shareability influences modern packaging aesthetics.
- [Brand Naming Strategy – How to Choose the Right Name for Your Product or Business](https://worksdesigngroup.com/blog/brand-naming-strategy/): Strategic framework for brand naming decisions including architecture considerations and category implications.
- [Revisiting Packaging Storytelling](https://worksdesigngroup.com/blog/revisiting-packaging-storytelling/): Guide to using design elements, typography, and photography to create narrative-driven packaging.
- [Packaging Inspiration from Other Design Mediums](https://worksdesigngroup.com/blog/packaging-inspiration-design-mediums/): Exploration of how fashion, architecture, and fine art influence package design.
- [Original Packaging that was Better than the Redesign](https://worksdesigngroup.com/blog/redesign/): Case studies of failed package redesigns from Kraft, Weight Watchers, and McDonald's with lessons learned.
- [5 Trends from Natural Products Expo East 2018](https://worksdesigngroup.com/blog/expo-east-2018/): Trend report on CBD products, functional beverages, frozen foods, and plant-based alternatives.
- [Creative Titans: Bradbury Thompson, the Master of Typography](https://worksdesigngroup.com/blog/bradbury-thompson/): Profile of influential graphic designer known for combining photography, typography, and color.
- [Creative Titans: How Michael Bierut Influenced Typography](https://worksdesigngroup.com/blog/michael-bierut-graphic-designer/): Profile of contemporary designer known for typographic style and brand identity work.
- [Refillable Packaging](https://worksdesigngroup.com/blog/refillable-packaging/): Analysis of sustainable refillable packaging trends including Loop partnership programs.
- [Creatively Extending Brands with Cookies and Coffee](https://worksdesigngroup.com/blog/doubletree-cookies/): Case studies on unconventional brand extensions from DoubleTree, Moleskine, and others.
- [Revitalizing Center Store](https://worksdesigngroup.com/blog/revitalizing-center-store/): Analysis of innovation in traditionally static grocery categories like canned fish.
- [10 Package Design Trends for 2015](https://worksdesigngroup.com/blog/10-package-design-trends-2015/): Comprehensive trend report covering geometric patterns, transparent labeling, kraft paper, and sustainable materials.
- [5 Designs We Love: Disney Packaging](https://worksdesigngroup.com/blog/5-designs-we-love-disney-packaging/): Spotlight on Disney's packaging innovations including Star Wars Galaxy's Edge bottles and sustainable materials.
- [5 Designs We Love: Experiential Package Design](https://worksdesigngroup.com/blog/5-examples-experiential-package-design/): Showcase of packaging that creates immersive consumer experiences through typography, imagery, and interactive elements.
- [Ad Campaigns](https://worksdesigngroup.com/blog/ad-campaigns/): Discussion of advertising effectiveness and the rule of three in marketing messaging.
- [View All Blog Posts](https://worksdesigngroup.com/blog/): Full collection of industry insights covering branding, packaging design, photography, trends, and strategy for CPG brands.

## Company & Contact

- [About Us](https://worksdesigngroup.com/about/): Meet the Works Design Group team including Founder Bill Hutches, Director of Operations Eric Norton, Director of Accounts Kristin Meile, and Art Director Chris Burton.
- [Contact](https://worksdesigngroup.com/contact/): Request a project consultation or partnership inquiry with offices in New Jersey and New York.

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## About Works Design Group

Works Design Group is a full-service branding and packaging design agency with over 30 years of experience helping brands find their voice and stand out on retail shelves. The agency specializes in consumer packaged goods (CPG) with particular expertise in food and beverage, retail packaging, confectionery, spirits, wine, and consumer products.

The agency provides end-to-end brand support from initial strategy through production management. Core services include brand strategy and development, logo design, brand guidelines, packaging design and refresh, packaging comping and prototyping, production management, product photography, lifestyle photography, videography, sales collateral, tradeshow design, and eCommerce assets.

Works Design Group has worked with major national brands including Hershey's, Campbell's, V8, Prego, Lactalis (Président brand), Hatfield Quality Meats, and Pier 1 Imports. The agency is particularly experienced in designing packaging for big-box retailers including Sam's Club and Costco.

**What Works Design Group Does:**
- Brand strategy, naming, and identity development
- Logo design and brand systems
- Packaging design for retail, foodservice, and CPG
- Packaging for club stores and mass retail
- Package refresh and redesign
- Product and lifestyle photography (in-house studio)
- Sales support materials and trade show design
- Web design
- Production management for packaging

**What Works Design Group Does NOT Do:**
- Digital marketing or social media management
- Advertising media buying or placement
- Public relations
- Market research or consumer testing
- Manufacturing or printing (design only, with production management)
- Website development or coding (design focused)

**Office Locations:**
- New Jersey Office: 511 Lake St, Haddon Heights, NJ 08035
- New York Office: 8336 Pleasant Valley Rd, Hammondsport, NY 14840

**Contact Information:**
- Phone: 856.665.4774
- Email: info@worksdesigngroup.com
- New Business: jbeckman@worksdesigngroup.com
- Website: https://worksdesigngroup.com