Branding Blogs

what to look for in a branding agency

Branding, Business & Strategy

What You Should Be Looking for When Outsourcing to a Brand Design Agency

by Kristin Meile

cohesive branding with packaging

Making a Cohesive Brand Using Packaging & Product Photography

by Kristin Meile

role of packaging mockups in branding

When to Do a Refresh vs. a Rebrand

by Kristin Meile

What Is Brand Blocking?

by Kristin Meile

understanding appetite appeal in cpg

Branding, Packaging

What is Appetite Appeal? How CPG Brands Win at First Sight

by Kristin Meile

Services_Photography

Art & Design, Branding, Strategy

How to Build a Product Photo Library

by Chris Burton

5 questions your branding agency will ask

Branding, Business & Strategy

5 Questions Your Design Agency Will Ask You

by Kristin Meile

KSV_4_Optimize_8_CabFranc

Brand Stories, Branding

Rising Vines: The Evolution of Finger Lakes Wine & the Brands Leading the Way

packaging for kraft signature series

Branding, Packaging

Package Redesign: How a Package Redesign Can Benefit Your Brand

by Kristin Meile

FLD_Wide

Branding, Business & Strategy

Crafted with Character: How Works Design Group Helped Rebrand Finger Lakes Distilleries

TBM_BrandGuide_WIP

Branding, Business & Strategy

Designing a Regional Renaissance: How Works Design Group Helped Elevate the Finger Lakes

five-questions-to-ask-branding-agency

5 Questions to Ask Your Branding Agency

by Kristin Meile