Packaging

Even though baby food is clearly for baby consumption–that does not mean that the baby is the decision maker/purchaser of the product. Moms and dads are the audience that these products appeal to. So with that said, should the package designs be kid friendly?

Take a look at Little Duck Organics. This package in particular was awarded “Best Packaging” at Expo East 2011 for their new packaging designs. The product is a wholesome organic children’s snack “Tiny Fruits.” This packaging clearly speaks to adults with a very simple yet innovative personal tone. The brand recognition is simple, as are the flavors. The claims are clear and you can see what the product looks like.