Works Design Group

Many consumers still associate the idea of “shelf-stable meals” with Hamburger Helper and ramen noodles. But for shoppers who visited the center store for the...

There’s a reason why peanut butter remains a favorite product long into adulthood. As a delicious and versatile ingredient for sandwiches, cakes, cookies, and even...

As we know, sustainability and environmental responsibility is becoming even more important to consumers. Brands are actively looking for ways to reduce their packaging waste....

When brands want to support a specific cause, packaging can be a great tool for raising awareness or pledging a financial commitment to a foundation.

Now that consumers have spent over a year sheltering at home, many beauty industry leaders are wondering how their needs will evolve in 2021.

From better bottles to bags that lock in freshness, here are three of the best CPG packaging innovations of the past few years.

Some consumers who have contracted COVID lose their ability to taste & smell long-term, and brands should know how this affects shopper preferences.

New limited edition summer products are already rolling out, and there’s a lot for consumers (and designers!) to be excited about.

When developing a major rebrand, it’s important for brand leaders to have a clear plan to navigate the risks that come with such a significant...

From sauces and dressings to dips and spreads, here are some of the best examples of innovative and inspiring condiment packaging.

Easter is just a few days away, and national brands have rolled out exciting new limited-edition products ahead of the holiday.

There are a lot of interesting new innovations coming out in the frozen aisle, and brands have an opportunity to get in on these developing...