Works Design Group

December 21, 2021

Premium options in Center Store?

Many consumers still associate the idea of “shelf-stable meals” with Hamburger Helper and ramen noodles. But for shoppers who visited the center store for the...

by Taylor Getler

November 16, 2021

5 Designs We Love: Peanut Butter Packaging

There’s a reason why peanut butter remains a favorite product long into adulthood. As a delicious and versatile ingredient for sandwiches, cakes, cookies, and even...

by Taylor Getler

October 27, 2021

Refillable Packaging

As we know, sustainability and environmental responsibility is becoming even more important to consumers. Brands are actively looking for ways to reduce their packaging waste....

by Taylor Getler

April 27, 2021

Packaging for a Cause

When brands want to support a specific cause, packaging can be a great tool for raising awareness or pledging a financial commitment to a foundation.

by Taylor Getler

April 22, 2021

3 CPG Beauty Trends for 2021

Now that consumers have spent over a year sheltering at home, many beauty industry leaders are wondering how their needs will evolve in 2021.

by Taylor Getler

April 16, 2021

3 Great Packaging Innovations

From better bottles to bags that lock in freshness, here are three of the best CPG packaging innovations of the past few years.

by Taylor Getler

April 13, 2021

COVID is Changing Consumers’ Tastes

Some consumers who have contracted COVID lose their ability to taste & smell long-term, and brands should know how this affects shopper preferences.

by Taylor Getler

April 08, 2021

Brands Turn Up the Heat with Summer Products

New limited edition summer products are already rolling out, and there’s a lot for consumers (and designers!) to be excited about.

by Taylor Getler

April 06, 2021

Planning a Major Rebrand

When developing a major rebrand, it’s important for brand leaders to have a clear plan to navigate the risks that come with such a significant...

by Taylor Getler

April 01, 2021

5 Designs We Love: Condiment Packaging

From sauces and dressings to dips and spreads, here are some of the best examples of innovative and inspiring condiment packaging.

by Taylor Getler

March 31, 2021

Brands Release Sweet New Products for Easter

Easter is just a few days away, and national brands have rolled out exciting new limited-edition products ahead of the holiday.

by Taylor Getler

March 26, 2021

3 Innovations to Watch in the Frozen Aisle

There are a lot of interesting new innovations coming out in the frozen aisle, and brands have an opportunity to get in on these developing...

by Taylor Getler

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