Works Design Group

September 10, 2019

White Claw has Proven the Success of Gender-Neutral Branding

Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...

by Jessica Olszyk

June 11, 2019

Why Can’t Target Win at Grocery?

Target can continue mimicking traditional grocers with less space and fewer pricing specials, or adopt a new model to rival Trader Joe's and Whole Foods.

by Jessica Olszyk

May 30, 2019

The New “Healthy” Paradigm

Naked Half Naked is not only a great strategic move for the brand, but also reflects just how much consumers know about nutrition nowadays.

by Jessica Olszyk

April 24, 2019

What Yoplait’s Collaboration with Dunkin Means for the Brand

This new Dunkin’ line is a clear appeal to those who still eat Yoplait.

by Jessica Olszyk

April 09, 2019

The Clean Caffeine Crusade

The energy drink category is going through seismic changes.

by Jessica Olszyk

February 27, 2019

When Will National Brands Get In On CBD?

Overall, the uncertainty around CBD is far too dangerous for any major CPG company to enter the market at this time.

by Jessica Olszyk

February 08, 2019

‘Adult Lunchables’ Are Exploding On The Market

the trend of pre-portioned snacking curated to taste in a plate have emerged.

by Jessica Olszyk

September 19, 2018

Evolution of the Spices Category

For decades, the spices and seasoning industry has been able to enjoy relative stability with little disruption. That's all changing.

by Jessica Olszyk

August 15, 2018

CPG Mocktails Are Coming Into Their Own

In an era of fast-moving grocery trends, alcohol companies may need to explore under-served consumers and underdeveloped markets.

by Jessica Olszyk

April 06, 2018

Lime-A-Rita’s Redesign, One Year Later

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

by Jessica Olszyk

April 03, 2018

Whole Foods is Coming for Trader Joe’s

Whole Foods is coming for Trader Joe's with a range of private label offerings.

by Jessica Olszyk

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