Works Design Group

Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...

Target can continue mimicking traditional grocers with less space and fewer pricing specials, or adopt a new model to rival Trader Joe's and Whole Foods.

Naked Half Naked is not only a great strategic move for the brand, but also reflects just how much consumers know about nutrition nowadays.

This new Dunkin’ line is a clear appeal to those who still eat Yoplait.

The energy drink category is going through seismic changes.

Overall, the uncertainty around CBD is far too dangerous for any major CPG company to enter the market at this time.

the trend of pre-portioned snacking curated to taste in a plate have emerged.

For decades, the spices and seasoning industry has been able to enjoy relative stability with little disruption. That's all changing.

In an era of fast-moving grocery trends, alcohol companies may need to explore under-served consumers and underdeveloped markets.

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

Whole Foods is coming for Trader Joe's with a range of private label offerings.