Works Design Group
September 10, 2019
Looking back now, it’s hard to name a cultural phenomenon that better represents the summer of 2019 than White Claw. How did their branding get...
June 11, 2019
Target can continue mimicking traditional grocers with less space and fewer pricing specials, or adopt a new model to rival Trader Joe's and Whole Foods.
May 30, 2019
Naked Half Naked is not only a great strategic move for the brand, but also reflects just how much consumers know about nutrition nowadays.
April 24, 2019
This new Dunkin’ line is a clear appeal to those who still eat Yoplait.
April 09, 2019
The energy drink category is going through seismic changes.
February 27, 2019
Overall, the uncertainty around CBD is far too dangerous for any major CPG company to enter the market at this time.
February 08, 2019
the trend of pre-portioned snacking curated to taste in a plate have emerged.
September 19, 2018
For decades, the spices and seasoning industry has been able to enjoy relative stability with little disruption. That's all changing.
August 15, 2018
In an era of fast-moving grocery trends, alcohol companies may need to explore under-served consumers and underdeveloped markets.
April 06, 2018
How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?
April 03, 2018
Whole Foods is coming for Trader Joe's with a range of private label offerings.