Works Design Group

Forward-thinking marketers inspire repeated purchases of everyday items by shifting the item's role towards one that is more ritualistic and habitual.

Lighting is an excellent tool to draw attention to retail shelving. It is important to remember that light can be used to attract attention, change...

Demonstrating a brand’s value through its packaging creates an additional level of demand for the product and helps to form a community around it.

Everybody loves getting “spooky,” especially major brands.

Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.

Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...

The practice of exploring the use of emotions in packaging design is not a novel idea.

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

Clever marketers and packaging designers understand cognitive biases.

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...