Works Design Group

July 02, 2019

The Power of the Ritual – Turning Emotional Connections Into...

Forward-thinking marketers inspire repeated purchases of everyday items by shifting the item's role towards one that is more ritualistic and habitual.

by Garrett Meccariello

March 04, 2019

How Retail Lighting Impacts the Shopper Experience

Lighting is an excellent tool to draw attention to retail shelving. It is important to remember that light can be used to attract attention, change...

by Garrett Meccariello

December 06, 2018

Value-Signaling in Packaging Design

Demonstrating a brand’s value through its packaging creates an additional level of demand for the product and helps to form a community around it.

by Garrett Meccariello

October 10, 2018

The Psychology of “Scary” Brand Campaigns

Everybody loves getting “spooky,” especially major brands.

by Garrett Meccariello

July 12, 2018

How Brands Can Own The Conversation With Virtual Assistants

Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.

by Garrett Meccariello

June 22, 2018

4 Branding Campaigns That Missed The Mark (And How Behavioral...

Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...

by Garrett Meccariello

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

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