Works Design Group

October 24, 2023

Who said Halloween was only about candy?

Who said Halloween was only about candy? I mean it has become a very candy-centric day filled with costumes, decorations and traditions but that’s not...

by Kristin Meile

August 29, 2023

What generation are you? Pt 4

  Gen Z are people born between 1997-2012, so 11-26 years old. This actually makes up the largest generation in American history in the US!...

by Kristin Meile

August 22, 2023

What generation are you? Pt. 3

Gen Y or Millennials were born between 1981 and 1996, putting them currently between 25 and 40. Millennials are the most educated generation ever meaning...

by Kristin Meile

August 15, 2023

What generation are you? Pt 2

Being born between 1965-1980 this generation is sandwiched between Baby Boomers and Millennials. Honestly, they have been overlooked but there are some key differentiators between...

by Kristin Meile

August 08, 2023

What generation are you?

What generation are you? Based on when you were born you fall into the following categories: Baby Boomer, Gen X, Gen Y/Millennial and Gen Z...

by Kristin Meile

June 14, 2023

Club Store Cheat Sheet

What’s a Club Store? Club stores- the big ones are BJ’s Wholesale Club, Sam’s Club and Costco Wholesale. This type of store, known as a...

by Kristin Meile

April 11, 2023

What is a brand personality? Do I have one?

What is brand personality?  Brand personality is the set of human characteristics that you associate with your brand, such as friendly, focused or reliable. It...

by Kristin Meile

March 23, 2023

AI… what?

Break it down for me For those in the design world, AI was a common term for Adobe Illustrator. But now it is being shared...

by Kristin Meile

March 01, 2023

Private Label or Brand Name- Roles reversed

  There has been a lot of talk around the idea of brand loyalty. Being from the packaging and design world, heck we are ambassadors...

by Kristin Meile

September 28, 2022

The Naming Process

Need a name? a brand? a logo? This is what we here at Works Design Group do day in and day out. How you ask?...

by Kristin Meile

September 22, 2022

Scan and Go

Maybe we are behind the times but I came across something this past weekend that completely rocked my world. I am wondering if it is...

by Kristin Meile

September 14, 2022

The Coca-Cola Logo- a designers dream

  When asked to close your eyes and someone says “Coke” you can see this: Am I right? To a package design team, this is...

by Kristin Meile

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