Works Design Group

Who said Halloween was only about candy? I mean it has become a very candy-centric day filled with costumes, decorations and traditions but that’s not...

  Gen Z are people born between 1997-2012, so 11-26 years old. This actually makes up the largest generation in American history in the US!...

Gen Y or Millennials were born between 1981 and 1996, putting them currently between 25 and 40. Millennials are the most educated generation ever meaning...

Being born between 1965-1980 this generation is sandwiched between Baby Boomers and Millennials. Honestly, they have been overlooked but there are some key differentiators between...

What generation are you? Based on when you were born you fall into the following categories: Baby Boomer, Gen X, Gen Y/Millennial and Gen Z...

What’s a Club Store? Club stores- the big ones are BJ’s Wholesale Club, Sam’s Club and Costco Wholesale. This type of store, known as a...

What is brand personality?  Brand personality is the set of human characteristics that you associate with your brand, such as friendly, focused or reliable. It...

Break it down for me For those in the design world, AI was a common term for Adobe Illustrator. But now it is being shared...

  There has been a lot of talk around the idea of brand loyalty. Being from the packaging and design world, heck we are ambassadors...

Need a name? a brand? a logo? This is what we here at Works Design Group do day in and day out. How you ask?...

Maybe we are behind the times but I came across something this past weekend that completely rocked my world. I am wondering if it is...

  When asked to close your eyes and someone says “Coke” you can see this: Am I right? To a package design team, this is...