Works Design Group

While package designers are specialists, they often still draw inspiration from other visual mediums. Trends in fashion, architecture, sculpture, and painting have all had a...

Logos and images are some of the most historically powerful brand identifiers, but with today’s overcrowded, sugar-rushed digital landscape, visuals alone are no longer enough...

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...

  Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...

Pop culture has always and will always be a great tool to leverage for information. It is a bridge that connects marketing teams to consumers...