5 Designs We Love: Packaging for Plant-Based ProductsMarch 12, 2020 - by Taylor Getler
With plant-based foods growing even more popular, package design in the category is getting increasingly sophisticated. Here are five of our favorite designs from plant-based brands:
No Evil Foods
Craft textures and old-world illustrations give a sense of heritage to a relatively novel market. It also gives it a farmers-market feel.
The choice of colors and textures for Mother Raw’s packaging do a lot to immediately convey the “raw” selling point.
OKJA Oat Milk
This packaging is a great case study in ultra-modern design – it feels so simple, yet we’d hesitate to call it “minimalist”. The bold color choices, typography, and emphasis on ingredients add a really comforting element for consumers who may be leery about trying a new dairy alternative.
Good Catch Fish-Free Tuna
This design has it all – it’s clearly nautical, without being even remotely obnoxious or corny in its approach; it has great appetite appeal; and it manages to communicate a ton of information without feeling overloaded.
EatPastry Vegan Cookie Dough
This playful packaging from EatPastry manages to be quirky and visually interesting, without sacrificing its image of quality and decadence.
As more plant-based products are launched, there is no telling what innovative designs will emerge. We are excited to see what shows up on shelves next!