Wendy’s was fist opened in 1969 and has undergone only minor updates to it’s logo since. Last week, the third largest fast-food burger company rolled out a refreshed logo and brand design after the previous one stood for nearly thirty years. While maintaining much of its value when it comes to the pigtails, the company has chosen to move away from the antiquated typography and to move toward a more modern and inviting hand-drawn type. Although the execution leaves much to be desired, its evolution and purpose is clear: to appeal to a new generation of customers with slightly more sophisticated palettes who tend to be more calorie conscious. Reflecting these values, Wendy’s has also released their vision for an updated restaurant experience, seen below.
Looks like we’ll all be eating our Double Baconator in relative style.