Top 5 Sustainable Packaging Designs

Designed in part to help combat the problem of overflowing landfills, sustainable packaging is better for both the environment and your bottom dollar. By reducing the quantity of an item’s packaging and reconsidering the materials used in its manufacturing, CPG brands are able to diminish physical and financial waste. Most importantly, as illustrated in the examples below, sustainable packaging can also be functional, unique, and capable of instantly attracting customers.

1. Tomorrow Machine

 


While some companies have attempted the edible packaging trend, few have been as successful as the concept series This Too Shall Pass. Designed by Swedish design firm Tomorrow Machine, the proposed bio-based packaging uses everything from agar-agar seaweed gel to beeswax. The firm’s vision is to “build a better world through research, new technologies & intelligent material.”

The raspberry smoothie packaging is made out of agar-agar seaweed and water, which shrinks when exposed to excessive heat and time.

 

The olive oil packaging is made of hardened caramelized sugar coated with wax. It cracks open like an egg and the package melts away when it comes in contact with water.

 

2. Innventia

 

 

 

 

Swedish research company Innventia partnered with Tomorrow Machine to create a line of expanding bowls and self-opening packages, which save space and are made of 100% bio-based and biodegradable material. The mechano-active material will react to heat and open itself to transform from a compressed package to a serving bowl once the internal temperature reaches a fixed point.

3. Saltwater Brewery

 

 

Traditional plastic beer rings are harmful to the environment, and particularly to the ocean. Saltwater Brewery worked to combat that problem with unique six pack rings that are not only visually appealing, but also biodegradable, compostable, and environmentally friendly. In fact, the rings are edible to help – rather than harm – the underwater life. Made partly of wheat and barley (which are also used to make the beer), they can break down easily and provide an adequate fish snack. The edible rings are also complemented by the IPA’s aquatic design and name.

4. Fitzroy Navy Rum Bottle

 

 

 

This unique bottle takes the adage “one man’s trash is another man’s treasure” to another level. Design agency Fitzroy designed the luxe rum bottle packaging with unique bottle caps made from melted-down Coca-Cola labels. They turned old, discarded labels into something beautiful enough to be given as a gift. According to Fitzroy, the company is “giving the popular term ‘get wasted’ an entirely new meaning.”

5. Re-Pack Milk

 

 

 

This student project from Brazil reimagines milk packaging as a whole. Milk packaging is traditionally made of a range of different materials that can be difficult to break down and separate during the recycling process. This innovative Re-Pack Milk packaging separates the outer cardboard and inner flexible cornstarch bioplastic packaging for effortless recycling. It also has a simple, straightforward design that stands out among the competition.

5 Emerging Packaging Design Trends

While each client and project are different, knowing what design trends are more popular can get you going in the right direction and will give you an idea of how consumers will interact with the product. Consider mobile-engaged packaging, personalized packaging, and digital print to create more personalized experiences for consumers. To engage consumers on a personal level and provide them with an experience through packaging, consider the following packaging design trends.

Simplicity

t-shirt-packaging-design-the-t-shirt-01Consumers are overwhelmed with the choices available to them, so sometimes, it’s best to just keep things simple. Clean, clear labeling and minimalist packaging can help to get the point across quickly, with no fluff. It also creates brand transparency and increases buyers’ confidence. When consumers are looking for products that can simplify their lives, they are attracted to minimal packaging that is simple (not boring) and instantly answers the questions they are asking. By identifying what the consumer needs and expressing how your product can fulfill that need (in no uncertain terms), your packaging will be more powerful and instill trust with your audience.

Geometric Shapes

jeannieburnside_meld_5Screen-Shot-2016-01-15-at-2.50.19-PM-768x321Geometric patterns and shapes are visually appealing and can fit nearly any product. Using familiar colors and shapes can provide a simplistic approach that reaches consumers in a nostalgic way.

Vintage

038a433ff8e7485a5846c156265aea80static1.squarespace-2Old-fashioned packaging design focuses on the good ole’ days. Modernizing old design trends and presenting vintage packaging, with emphasis on calligraphy and letterpress, will relate your packaging to something of higher value.

Enhanced Shelf Life

05967f81b443a987d367f4763a7ba606Most designers believe in the standard that your packaging should be able to stay on the shelf for approximately three to five years. However, it can remain on your customer’s home shelves for just as long. That’s why it’s important to design unique packaging that looks good both in the store and at home. By accounting for how it will look on the shelves in the store, you can attract more new customers. By accounting for how it will look on the shelves at home, you can keep your current customers satisfied. It also encourages consumers to leave the packaging out on the counters more often (instead of hiding them in the cabinet), which results in free advertising for anyone who sees the item.

Sustainable Packaging

c8371dabd11828690cc7e2df6231717apd-19Sustainable packaging offers a more environmentally friendly option, which can still be functional and beautiful. It can also empower social consciousness overall. Choosing green, socially responsible packaging is good for your business, the environment, and your bottom dollar. Successful sustainable packaging needs to be less disposable and have the smallest possible impact on the environment. This can include using recycled materials to produce the packaging and/or encouraging customers to repurpose the packaging after the contents are gone.

Have you noticed other emerging design trends that we missed?