This year, LogoLounge compiled more than 24,500 logos submitted from designers around the world. They used this data to observe some of the top logo design trends of 2014. A logo can make or break a brand, so it is important to follow the trends and ensure that you have a strong logo that can last and speak for itself. We highlighted five of our top logo trends from LogoLounge’s list below. Click here to read the full article.
1. Letter Stacks
In terms of typography, the font is less important to the overall design, but obviously, these are seldom lower case. Upper case letters have a parity that allows designers to arrange them like building blocks. Some of it is visually encased and others just arranged to create the illusion of a shape. Either way, this solution is not a true puzzle but it chides viewers enough to actively draw them into the discovery process. It is that modest participation that can initiate the brand bonding process for the consumer. However, it should be noted that letter stack designs can often be difficult to read, so it has to be done right, with regard to maintaining simplicity.
This logo design is accomplished by removing approximately 40% of the letterform, which at a distance and to aged eyes appears missing already. Gone is the need for a client to be concerned with how small you can make your wordmark before it starts to fall apart. This is closely related to similar solutions where thick and thin strokes alike are dissected from serif letterforms to create compact visuals ready for consumer interpretation.
3. Flat Facets
Facets first came about with an attempt to create three-dimensional objects from a series of intersecting planes. With shifting gradients or transparency, these marks certainly tried to define volume for the viewer. This trend steps back and allows the very same planes to become dimensionally flat. No attempt to fool the eye here. The greatest value of these marks come from telling the story of recognizing worth in a worthless stone then, making it perceptible by finely honing the surfaces until it takes on the qualities of a priceless gem.
Transparent linkage shows how multiple components work together for a flexible and greater good. The connecting overlap serves as a joint in the marks. Consumers can almost imagine a real life version of these logos with functional pivot points. It’s friendly and approachable with no sharp points, as if it were a toy from the public’s childhood.
5. Motion Lines
Designers have had no larger influencing factor than the plethora of icons, most of which were created for digital media. Many of these icon systems were built with a common mono-line as a signature to identify other icons from the same set. It’s not surprising to find designers of these sets are also creators of logos. Seeing this influence migrate to both areas of their work is only natural.