5 Designs We Love: Subscription Box Packaging

The subscription box industry has increased in popularity by 3,000% in the last three years, so subscriptions have upped their game when it comes to both the box’s contents and packaging. Strong subscription box packaging can inspire loyalty and add to the overall box experience. Along with standing out visually, each box must also take care to ensure that the contents will arrive at your door in perfect condition.

The outer packaging is the first thing that subscribers see when the box arrives (and while it sits outside of your door), so it’s crucial that the space is well utilized. In essence, it’s traveling ad space. Each of the boxes we have highlighted below has found a way to create unique, out-of-the-box packaging designs that help them stand apart from the rest.

Loot Crateloot-crate-march-2015-box00514-525x350Loot Crate features fun packaging, aimed at gamers, nerds, geeks, and techies. The packaging is different every month and is part of the fun. Some boxes feature a game board on the inside, some correlate with the box’s contents.

According to Chris Davis, CEO of Loot Crate: “We didn’t want to have just some generic shipping box – we wanted to create an emotional connection.” He stated that the packaging is “a direct reflection on our brand. It shows our attention to detail; it’s really cool and sleek-looking (black exterior and bright orange interior), and is a key part of what we do.” To encourage subscriber sharing, they “designed the box internally, and intentionally included ways for our subscribers to connect with us and with each other. The sides of our shipping box have Loot Crate hashtags, and we added a Konami code (probably one of the most memorable experiences for those of us that played Contra–or at least heard about it) on the bottom, as well as a QR code on the back. The codes take users to “secret” video and content.”

MantryScreen Shot 2016-09-22 at 5.51.48 PMMantry’s box for foodies designed their packaging to suit the modern man. The contents arrive in a wooden crate with the tops nailed shut. After prying open the box and enjoying the contents, the crate can then be repurposed later and suits basically any decor.

SvbscriptionRoAndCo_Svbscription_V1_01-1299-xxx_q85Svbscription-The-Green-Soccer-Journal-1Svbscription-W1-WomanEverything Svbscription does is revolved around style and design. The luxury subscription box includes their branding on almost everything included in the box. The typography, packaging, and logo design were created for the modern man by New York’s RoAndCo Studio. The contents inside are also geared towards those who appreciate design. RoAndCo explained that they “packaged the items in natural wooden crates, nailed them shut and wrapped them in brown kraft paper for shipping.” Each quarter, the packaging changes to fit the box’s theme and content.

GrazeScreen Shot 2016-09-22 at 5.01.54 PMGraze designed their packaging to tell a story. Shelly Huang, Head of Marketing at Graze, said that “the box is one part of the journey” and they take efforts to put a lot of “love and care” into the box and packaging. They use as little cardboard as possible for the outer packaging and the snacks are individually packaged in small sustainable containers. The recyclable packaging and containers can also be reused for different things (Graze suggests using them as bird feeders, herb planters, drawer separators, or arts and crafts organizers).

HelloFreshc700x420hello-fresh-december-2015-divider-720x540Tofu-ingredients-640x640HelloFresh sends individually wrapped, pre-measured ingredients in large square boxes. They are usually preserved with freezer packs and include recyclable packaging. The simple packaging includes stickers that can be viewed from all angles, stating which recipe the ingredients are intended for. The stickers are color coded to match the ingredients inside, so you can easily find what you need to prepare your meal. The outer packaging is intended to look nice and eye-catching in any fridge, while still preserving the ingredients inside for at least three days. The 2-piece box has a finger hole for easy opening and the lid can be used as a trash box while the bottom houses the ingredients.

Adrian Frenzel, Co-CEO of HelloFresh, said that “packaging is enabling.” They are constantly improving and testing their packaging, so that the ingredients arrive at your door in perfect condition every time. The packaging and boxes are even tested out on the exec’s wives, so they get firsthand input from busy moms.

5 Designs We Love: Natural Food Packaging

As more and more people realize the benefits of fueling their bodies with natural, organic food, more companies are also realizing they need to update their natural food packaging to better appeal to a mass audience. Each of the companies we have highlighted below has found a way to create unique, out-of-the-box packaging designs for the health-conscious consumer.

Harmoniannf-1

Harmonian offers natural food products with a radical line of elegant natural food packaging. When creating the packaging design, Harmonian wanted something that was as innovative as the products themselves. The packaging was designed by award-winning Greek design studio, mousegraphics, and is simple, but truly one-of-a-kind. They wanted to focus on using space in their design and took inspiration from Lucio Fontana’s Tagli (slash) pieces.

Gaeanatural food packaging

Gaea natural fruit bars take the unique visually striking packaging to the next level. The packaging for each fruit bar is simple, direct, and shows exactly which fruit you will be enjoying. And with only 4-6 natural ingredients in each bar, the fruit itself is the main selling point of the bar. Design studio mousegraphics was tasked with using a “strikingly minimalist” approach and took the packaging one step further by creating unique display stands, which can be punched out around the fruit.

Pipcornnatural food packaging

The unique Pipcorn packaging was designed by Noah Collin and Freddy Taylor. The organic, hulless popcorn is housed in simple hand-stamped paper bags that emphasize the homemade approach of Pipcorn. It was inspired by 1850’s wooden, hand painted signage and the traditional brown paper grocery bag.

Rahal Farms Organic Eggsnatural food packaging

Rahal Farms Organic Eggs are some of the best free-range farm fresh eggs you can get. To reflect the unmatched quality, they turned to Anderson Design Group for unique packaging that would not appear too “earthy”. They utilized colors, lettering, and etched illustrations to create an upscale vintage style design that wraps around the carton. Each carton also tells a story of how happy the chickens are to make consumers feel even better about what they’re eating. While the outer packaging is eye-catching, the egg carton itself is also carefully planned. The recycled carton features a bright teal color so that it can stand out on the shelf. The packaging is also made with recycled paper to further their natural approach.

Munk Packnatural food packaging

The Munk Pack packaging was designed by creative agency Motto. It is the first every ready-to-eat Oatmeal Fruit Squeeze, but the packaging still feels familiar enough to entice first-time customers. It can appeal to both children and adults with the colorful, simple packaging. The branding also focuses on the friendly icon, an adventurous chipmunk.

 

Gettin’ Fancy

Works Design attended the Fancy Food Show last week, which was held at the Javits Center in NYC from June 30 through July 2.  We went to check out the latest trends in the food and beverage industry, and there were some definitely some useful takeaways.

To paint the picture for you, imagine multiple indoor football fields lined with thousands of gourmet food companies from all over the world, broken down by countries and states of origin.  Most of the companies were on the smaller side, with a majority being regional or small national brands, with products ranging from gelato cookie sandwiches to super hot salsa to frozen Indian food.  Really just an amazing experience, and highly recommended even if you have no involvement in the food & beverage industry. Great way to spend a Sunday afternoon in NYC.

When it comes to package design, we saw some very interesting concepts there that will serve as inspiration for us.  Below is a picture of a really cool package design concept, for a line of hot fudge sauces from Coop’s Microcreamery based in Watertown, MA.

As far as delicious and addictive products were concerned, there were too many to count.  That said, our team could not stop sampling a line of fruit and vegetable chips from Danielle Exotic Fruit Snacks based in Boston, MA.  Definitely worth a try if you come across them in your local supermarket. 

Click here to see a list of products from the show that won awards in various categories.

 


 

Enhanced by Zemanta