It is always important to keep up with the latest trends when it comes to graphic design, brand identities and of course package design. Trends in the design world have been to keep things simple-using clean lines and less colors. In the packaging world, we see on shelves and hear in the news about going green- using less materials or materials that have been recycled and so on.
So what about a beverage that does not need to be refrigerated? A product that will cut down on energy usage? A can that can chill itself? I read this article from Package Design Magazine and could not help but share:
Scheduled to launch the end of the Q1 2012, West Coast Chill Pure Energy Drink will be packaged in a self-chilling can. The can uses the EPA Stratospheric Award winning Microcool technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source. An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration as it Chills on Demand™ anytime anywhere.
“The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink,” according to Joseph Company International CEO, Mitchell J. Joseph. There have also been special recycling bins made for these cans. If they are re-used this will help reduce the energy drink’s carbon footprint.
So–this product is doing a little of everything!
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