Campbell Soup Company turned to us for a packaging redesign of their V8 club store products. The project involved the creation of a new design system for all the V8 multi-pack varieties. Our research process included multiple store visits to each of the three club store retailers, significant desktop research and interviews of club store industry experts. Further, we audited cross-category products as well as the beverage category, and conducted extensive color studies that ultimately informed the variety differentiation strategy. The final designs focused on color blocking, bold callouts for the brand, varieties and pack sizes, and photo-realistic 3D renderings of the products.