When Franklin was getting ready to release their new pocket-sized bluetooth speaker, they knew that they had to come up with a package design that would reflect the power and convenience that the speaker was designed to have. After several iterations done by an in-house team, design fatigue set in and Franklin came to Works to get a fresh perspective. With a short timeline, Works quickly began sketching and developing the artwork that would turn into the eye-popping package seen here. Combined with detailed product photography, the new design reflects both the way in which the product works and the surprising power it’s small body holds.