All About Club Store Packaging

Club Store Packaging

We are proud to announce that The Dieline has published our new article titled “Designing Club Store Packaging.”  The piece was written by our very own Kory Grushka, and features a nuts and bolts look at the club store industry, with a focus on club store packaging and design.  Below is an excerpt, and the full article can be found here.

Packaging for club stores is much different than packaging for grocery or other channels. The main difference is that club stores merchandize their products on pallets stacked with product, and the pallets create large billboards that can (and must) be used to capture a consumer’s attention. Given the minimal product assortment and the very large pallet displays, packages must both stand out on the pallet and communicate very quickly. Various rules of thumb have been established to capture the idea that a club store package must identify the product and quickly convey the core message. Whether it’s a “four- second rule,” a “five-second rule”, or some other rule of thumb, club store packaging must allow the customer to swiftly identify the product and the key selling points.

The Eurofication of Private Label?

BrandPack_CvrWorksWorks Design published the cover story for the February 2014 issue of Brand Packaging Magazine, entitled “The Eurofication of Private Label?”  The article looks at some of the current trends affecting U.S. and European private label brands, and contemplates the future of the U.S. private label market.  Below is an excerpt…

The U.S. private label market has grown significantly in recent years and will likely see continued (albeit measured) growth. The recession has created seemingly permanent changes in consumer perceptions and spending habits with respect to private label brands. While the growth rates may not be astronomical in the near term, the private label industry is growing and building a very formidable base thanks to changed consumer preferences, retailer focus on brand building, and the emergence of deep discounters, among other factors. Smaller retailers should start to follow the large players’ lead with tiered structures for their private label portfolios and highly differentiated brands in niche categories. They should (and will) forget the copycat era and think in terms of building brand equity with engaging packaging, product innovation and promotional activities around their private label products. Bottom line is that the retail environment will not mirror Europe in the foreseeable future, but private label is building a foundation that will continue the transformation of the industry for years to come.

Click here for the full article.

 

Holiday 2013 Craft Beer Series

Works Design's 2013 holiday craft beer packaging

During the holidays, Works Design Group likes to give our clients a little something special, presented in our most creative format. This year, we decided that nothing could be more special than a series of four artfully designed craft beer labels. As a team we came up with some fun, wintery ideas to translate into hand-drawn labels.  Printing on Neenah Paper’s premium metallic line brought the designs to life. And of course, what’s the value of interesting beer packaging without great beer?  We enlisted some help from Sly Fox Brewing Company and chose some of their most festive brews on which to slap our kick-ass labels. Good beer, awesome clients and specialty designs? We’ll drink to that.

Cheers!

- Works Design Group

Works Design's 2013 holiday craft beer packaging

Works Design's 2013 holiday craft beer labels

 

Works Design's 2013 holiday craft beer labels

 

Works Design's 2013 holiday craft beer packaging

 

Works Design's 2013 holiday craft beer packaging

Works Design's 2013 holiday craft beer packaging

Works Design's 2013 holiday craft beer packaging

Works Design's 2013 holiday craft beer packaging

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Gettin’ Fancy

Works Design attended the Fancy Food Show last week, which was held at the Javits Center in NYC from June 30 through July 2.  We went to check out the latest trends in the food and beverage industry, and there were some definitely some useful takeaways.

To paint the picture for you, imagine multiple indoor football fields lined with thousands of gourmet food companies from all over the world, broken down by countries and states of origin.  Most of the companies were on the smaller side, with a majority being regional or small national brands, with products ranging from gelato cookie sandwiches to super hot salsa to frozen Indian food.  Really just an amazing experience, and highly recommended even if you have no involvement in the food & beverage industry. Great way to spend a Sunday afternoon in NYC.

When it comes to package design, we saw some very interesting concepts there that will serve as inspiration for us.  Below is a picture of a really cool package design concept, for a line of hot fudge sauces from Coop’s Microcreamery based in Watertown, MA.

As far as delicious and addictive products were concerned, there were too many to count.  That said, our team could not stop sampling a line of fruit and vegetable chips from Danielle Exotic Fruit Snacks based in Boston, MA.  Definitely worth a try if you come across them in your local supermarket. 

Click here to see a list of products from the show that won awards in various categories.

 


 

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A Royal Makeover

This year, Salon Royale Court, a well-known and upscale salon in Center City Philadelphia, got a whole new makeover. With new owners and a new location in the heart of Philadelphia’s shopping district, they needed a new logo, and we were happy to take part in the makings of this royal family.  As this shows, we are not just a package design agency, but rather – a brand design agency.

They wanted a fresh, clean look to match their new place. And we didn’t have to look much farther for inspiration beyond their own window.

A Royal Makeover from a brand design agency

We included the interesting window frame as a signature brand element in their identity.  Now, their clients immediately identify the brand before even stepping into the salon for the royal treatment.  From signage, to letter head, to business cards, we were intent on making this salon stand out from the rest.

A Royal Makeover from a brand design agency

A Royal Makeover from a brand design agency

Photography courtesy of Salon Royale Court.

Sneak Peek! We’re Moving

As we add more talented members to our team and build out our capabilities as a brand design agency, we’re running out of space to put them all! That’s why we’re upgrading to a larger space right around the corner. Yep, we’ll still be on Browning Road—in the same complex—only we’ll be able to spread our wings in a bigger, better studio.

We’ve been spending a lot of time grinding cement floors, painting walls, and upgrading fixtures. With so much more space, we’re able to build a quiet and creative atmosphere for our designers to work in that will help them continue to churn out stellar work.

….And check out this pic below of our 4,000 sq. ft photography studio. With all this flex-space, our dog and studio mascot, Halo, just may be even more excited than we are about the move!

Even though we’ve only moved a couple hundred feet, the upgrade on the view is the icing on the cake! With large, expansive windows, the sunshine (and runners, bikers, walkers) across the street at the boat house will keep our minds fresh. Maybe we can work on getting a company boat?

Can’t wait to move in and for you to come visit us!

Works Welcomes Dave Wilkinson to Team

Works Design Group has relied upon David Wilkinson’s talent for years, having partnered with him on a wide variety of design and illustration projects. But after almost nine years of creative collaboration, we decided we wanted him all to our self. At the end of April, Dave came on board to Works full time…and with that signature smile on his face.

You need top talent to become a top graphic design firm, and Dave certainly is that.  Dave has over 19 years of experience in the toy and entertainment industries, specializing in original character development, illustration, home video / theatrical key art, packaging and brand identity. He worked as a project designer for Mattel / TYCO for more than eight years. He approaches every job with a fresh perspective and passion, which, as a freelance artist enabled him to build an impressive client list and portfolio that he brings with him to Works.

As our new Vice President of Toys & Entertainment, we know Dave will do Works proud. We feel lucky to have landed him.

Dave Wilkinson Moves us on our way to becoming a top graphic design firm

Works’ Grows Branding Agency with New Hire

Ain’t no stoppin’ us now… we’re not your mama’s branding agency. Works Design Group continues to grow. Within 6 months, we’ve added our 2nd full time team member to the mix. Kory Grushka comes to WDG from a completely different scene as a corporate lawyer, but that’s not to say he doesn’t know branding and design. In addition to his law degree, he also has his bachelor’s in computer animation and graphic design. Together, with his experience in the corporate world and his passion for branding and design, Kory is dedicated to taking WDG to new heights.

Works Design Builds Capabilities as Branding Agency

Works Design Group is a design and branding agency located in the Philadelphia suburbs, and we have years of experience in a variety of industries, including food & beverage, toys and entertainment, among others.

Works Design 2012 Holiday Gift – Our Very Own Brand & Packaging Design

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

Ta Da!

If you weren’t lucky enough to have received our 2012 Holiday Package, here is a glimpse of what our clients received in the mail or by hand delivery.  Amazing product, brand new brand and unique packaging design.

These all-natural carrot cakes were baked in 4 mini jars, and placed in a carefully designed package—complete with individual wooden spoons (for sharing) and a hand-stamped logo on the lid of each of the jars.

Nestled in an embossed box and wrapped in a letterpress belly-band, these cakes are as much a joy to open as they are to eat.

We’re proud to show off this latest brand identity and packaging design we created for The Cake & Carrot Company (C&C) ….and yet, our clients and friends were equally (if not more) thrilled to have received them!

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

We had a very short timeline in which to have this packaging completed. We’re very grateful to the vendors that we worked with to get each element produced with such time constraints. A Quick Cut, of Maple Shade, NJ was able to turn our custom dieline into a functioning and beautiful box, stamped from Neenah Classic Crest stock and then embossed with the Cake & Carrot Co. logo and crest.

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

The belly-band was produced by Colleen at Cleanwash Letterpress on Frankford Ave. in Philadelphia. Printed on French Paper’s 100 lb. Construction Line stock, she was able to achieve a nice impression that really brings the branding to life. On the day the cakes were baked, we hand-stamped the date on the bands, adding a personal touch.

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

The holiday card and production notes contained within the box were digitally printed by our friends over at Garrison Printing. We were kept plenty busy while these elements were turned around to us. Debossing the C&C crest into each steel jar lid proved to be quite a challenge. Using a custom ordered aircraft-grade steel stamp, we found that we needed 12 tons of pressure to get a clear imprint. With each lid needing to be stamped individually while operating a modified hydraulic press by hand, Eric’s weekend was pretty much spent in his garage.

 

Works Design 2012 Holiday Gift - Our Very Own Brand & Packaging Design

 

We were relieved when all elements merged seamlessly to create the finished product! As we work to expand upon the Cake & Carrot Co.’s brand, and to help get these treats to market, be sure to visit thecakeandcarrot.com to sign up for updates, or visit the brand’s Facebook page.

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