If you read our blog, you can see that there are a lot of current trends between green packaging design, clean packaging, promoting healthy habits and so on. With that said, this new product from Nestle fits right in. A healthy habit that Nestle is pushing is natural tastes, without preservatives and food coloring.
So the challenge was, how to get this brand message across in a liter and a half package and how to make it recognizable on the shelves? Take a look–its tall and slender bottle with a square section, completely stands out among the array of short bottles with round sections. The result, also from a visual point of view, puts together marketing goals with aesthetics. The label transmits a sense of genuineness and goodness and exudes a lightness and fresh feeling. Furthermore the label, simply attached to the wide grip area, allows a constant physical contact between the brand and the consumer.
The stylized tea leaves on the shoulder and on the lower part of the bottle are a key element that gives graphical continuity to the spirit of the brand.