The meal prep phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our thoughts and insights on the current shift, and you can check out our full article in The Dieline for more on how design is changing for Instagram’s sake.
In the age of Instagram, health-consciousness is at a high. Not only does the food have to be good for you (so that the consumer can look good), but the meals themselves have to be attractive, colorful and ripe for photographing. Of course, preparing such dishes can take up a lot of time, which busy young professionals often do not have to spare. Hence the “meal prep” trend, which has exploded in popularity over the past year or so.
Meal prepping involves whipping up large batches of food that can be packed up and eaten throughout the week, meaning that is not unusual for a young, fit person to spend an afternoon baking a whole pack of chicken breasts or roasting several pans of vegetables just for themselves. Now that more people are condensing the time that they spend cooking into one or two points of the week, brands are seizing the opportunity to cater to meal preppers’ unique needs.