One of the key issues in packaging today is of course sustainability. Companies are trying hard to put their best feet forward in trying to reduce the amount of waste and be more conscious of what they are putting out there. The material for each package goes a long way from start to finish whether it be plastic, glass, paper, etc. From how its made, to its transportation, to its brand elements, shipping to retail and so on.
When it comes to Planters, sustainability plays a large role in their business today. In order to reduce their impact on the environment, the brand decided that in conjunction with their “Naturally Remarkable” campaign, they too would look into a new package material as well.
The goal for the company was to reduce the overall weight of its 16 and 20 oz. peanut jars. The challenge of course was to develop a package that was lighter but also would not compromise Planter’s targets for quality, capacity, clarity and shelf life. The agency that Planters used, Sonoco, delivered a durable lightweight plastic option that was actually weighed 84% less than their original glass jars! The significant reduction in packaging materials led to several benefits, including a 25% reduction in the number of trucks required to transport Planters Dry Roasted Peanuts. The best part, Planters new plastic packaging is 100% recyclable and BPA-free!